Chapter 8 Problems Coursework Example | Topics and Well Written Essays - 750 words

Chapter 8 Problems - Coursework Example Question 4: The introduction of a product into a new market is always the most difficult aspect of marketing; the target market has no information about the product and therefore requires as much information about the product as possible. Such is the predicament that faces ACO, which seeks to enter the Flint Michigan market. The company’s initial marketing strategy should assume a civil education structure with the company trying to educate and inform the target market of the presence and essence of its product. This implies that the new company will have to invest more money in running media adverts. The adverts should carry a lot of information about the products stressing the strengths and benefits of the products. When the company introduces a second product into the market, the marketing strategy must therefore change in order to incorporate the new product and permit it to claim its own market share. The new product will be a competition to the company’s initial p roduct. Additionally, the new product portrays diversity a marketing strategy that will expand the company’s market share. The media messages for the two companies owing to the introduction of the new product must change. The new adverts should not contradict each other but manifest the strengths of the two products. Such messages should claim the diversity they introduce in the market but must not try to compete for the same market. Additionally, the advert should not run concurrently but in case they do, the messages they carry must complement each other. Question 5: The deal between the Vietnamese government and the Stanford medical center present a precarious marketing situation that requires both parties to trade off several aspects of their operations and markets. By providing the American medical college and opportunity to run the national hospital in Vietnam, the government denies the country an opportunity to set up such a center of her own. By executing such an acti on, the Vietnamese’s government denies the local population an opportunity to invest in the potential education center. The same catch twenty-two situation faces the medical college, which must develop a decisive plan of tapping onto the opportunity to expand its operations. The new facility will demand more to operate than its already operating facility in America (Berkowitz, 2011). The academic institution will have to compromise its local market to set up the facility in the new region. This implies that it will have to employ some of its best human resource to oversee the setting up of the new business at the expense of its market position in the United States. Additionally, the opportunity provides the academic institution with a chance to diversify its services and venture into tourism as well. While this may improve its revenue and market share, it will present myriad management difficulties that may affect the reputation of the mother organization. Question 6: Apparen tly, the multispecialty group presents numerous challenges to the companies since the group is both large and diverse. It demands thus keep varying thus stifling any attempt by any of the companies to maintain a steady supply of products. Despite the unpredictable nature of the market, Eclipsis stands a good chance to claims a share of the market since

Critical analysis Essay Example | Topics and Well Written Essays - 500 words - 1

Critical analysis - Essay Example He is put in an asylum. The place- Villete, an asylum in the city of Ljubljana. And the author- an expert storyteller, Paulo Coelho. Though, the plot of the story may sound gloomy but the story keeps the reader engaged as it unwinds. Because, you can relate to atleast one of the characters, you are eager to find out what happens next. You want to know the path taken up by the characters. Perhaps, you could follow the same. And the path that you should follow in life is revealed by Paulo Coelho in the most amazing way. You will find it difficult, if not difficult, impossible to disagree with him. The battle of every character is painted by Paulo Coelho with great detail. On one fine day (11 November 1997), Veronika simply decides to die. She swallows sleeping pills and peacefully waits for her death. She could have used some other method of committing suicide but the book explains why she uses sleeping pills- â€Å"Obviously she could have thrown herself off one of the few tall buildings in Ljubljana, but what about the further suffering caused to her parents by a fall from such a height?† Veronika fails to realize that her death will, anyway, bring misery to her parents. Veronika is saved and admitted to an asylum. In the asylum, she is told by Dr.Igor that her suicide attempt has succeeded but she will live for another five days before she dies. Veronika had planned to die quickly. But waiting for your death is different. And so, begins the five day ordeal for Veronika. Many of us commit suicide and die a cowardly death. This happens in a matter of a few minutes. How quickly the scenario changes when you have to wait for your death! You know that every minute is taking you towards death. And so you want to make the most of it. That is what happens to Veronika. At the asylum, Veronika meets other ‘mad’ people.